Artist Biography
My name is Carlos Hugenberger, a graduating senior at Endicott College earning my BFA in Graphic Design. I’m a designer who works with a combination of organic and geometric shapes, in order to make imaginative designs that have a quality of simplicity to them. I’m a passionate audiophile who loves to design custom stereo speakers when woodworking and collect vinyl albums. So, this thesis was perfect for me to develop skills in an industry that I’m enthralled with. With the combination of my knowledge and passion for music, my designs are influenced with many different styles, genres, and skills. Check out my portfolio at www.hugenbergerdesigns.com or check out my Instagram @hugenbergerdesigns
Thesis Abstract
My thesis revolved around branding a local DJ/Music Producer (Tito Burrito). This consisted of designing a logo/brand style-guide, website, animation, and album covers.
The logo focused on creating an organic feeling exuding boldness with finesse. The Style-guide followed the same idea, where colors needed to pop and contrast like the style of his music (EDM/Trap/House/Dubstep).
The website couldn’t be a boring simple music-artist website. Instead I designed a 3D- virtual world. The artist’s fans interact with the website and explore it like a videogame.
The animation was a dynamic visual experience focusing on the feelings of phrases and specific words. The effects and colors were carefully chosen to make viewers feel or see a specific way. For example, the word “FREAK” is used with the color red to express the intensity of that word and its surroundings and lighting was considered carefully to emphasize certain moments.
The album covers were freeing and restrictive. I had freedom to design what each album represented with one limitation, there needed to be consistency between them. This was solved by using similar colors and contrasts throughout each design.
My thesis created a brand for an up and coming musical artist. It worked on many aspects of the branding process and yet there is more to do. Branding isn’t stagnant after it’s developed but rather should evolve and change overtime. This is just the start for Tito Burrito but for now, he has a new branding steppingstone to use that he’s very happy with and using.