Artist Biography
Alexis Belling is a senior studying graphic design at Endicott College. She is from the beautiful southern coast of Maine. She loves hiking or kayaking outdoors, putting hot sauce on most meals, and being a plant mom. She also has a passion for photography, illustration, videography, and editing videos of her travels, friends, and family. In High School taking photography classes, she discovered her passion for design, and her passion grew stronger throughout her years in college. After graduating, you can catch her traveling, spending time outdoors, and pursuing her career as a graphic designer.
Check out her portfolio: 16bellinga.myportfolio.com/work.
You can contact Alexis at: [email protected].
Thesis Abstract
Lucid Daze is an environmentally friendly apparel company. The targeted audience of Lucid Daze is Gen Z, skaters, or people who love dope graphics and ethically made clothing. Lucid Daze is a play on words. Lucid means “expressed clearly” and Daze means “a state of stunned confusion or bewilderment”. Gen Z is full of future-thinking individuals that care about the world around them and its future but don’t always know how to execute their ideas. We know that Gen Z cares about the environment but struggles with making a difference in climate change. This is why we are called Lucid Daze. We are not just a cool apparel brand; we take the time to inform our people of the impact clothing has on the environment. Most people don’t realize how much their shopping habits affect the environment. Lucid Daze’s priority is to make a cleaner world for future generations while looking fly.