Artist Biography
Jordan Potocki is a Graphic Design student from Tiverton, Rhode Island, with a strong passion for visual storytelling and creative problem-solving. From an early age, she was drawn to creative expression, continually exploring new ways to communicate ideas through art and design. A significant influence on her creative development was her father, an architect, whose work sparked an early appreciation for design and structure. Throughout her education, art remained a constant focus, culminating in her experience in AP Art during high school. This pivotal moment helped solidify her decision to pursue a career in the creative field. While exploring different artistic paths, Jordan discovered graphic design and was immediately drawn to its blend of creativity, strategy, and purpose. During the fall of her junior year, she expanded her perspective by studying abroad in Florence, Italy, an experience that further influenced her approach to design and appreciation for global visual culture.She is especially interested in how thoughtful design can transform ideas into meaningful visual experiences that connect with audiences.
Portfolio:
jpotocki.myportfolio.com
Email:
jmpotocki04@gmail.com
Linkedin:
www.linkedin.com/in/jordan-potocki
Thesis Abstract
Midocha is a modern wellness café brand rooted in movement and mindfulness. It brings together the calming tradition of matcha with a more contemporary, active lifestyle, encouraging people to slow down with intention while still staying energized throughout their day. At its core, Midocha exists in the balance between stillness and motion, where focus meets flow and everyday routines become more intentional and grounding. The brand’s design identity is playful and expressive, bringing a sense of joy to wellness. It features hand-drawn illustrations of people in yoga-inspired poses and moments of movement, helping the brand feel human, approachable, and full of life. This is paired with a fun, vibrant color palette that adds warmth and energy while still maintaining a sense of calm. Together, these elements create a visual language that feels both uplifting and intentional. The brand is guided by its core values, Care in Every Cup, Nature’s Energy, and Mindful Moments. Its mission is to craft premium matcha that nourishes the body and awakens the senses. Every sip is designed to inspire balance, presence, and mindful enjoyment in daily life. Through its playful design and focus on natural energy, Midocha reimagines caffeine as a ritual rather than a rush, supporting creativity, movement, and well-being in a simple and intentional way.