Artist Biography
Audrey Cordis, a 2023 graduate of Endicott, earned her bachelor’s degree in Interior Architecture. Currently, she is on track to receive her Masters of Arts in Interior Architecture from Endicott College in Spring 2024. Post-graduation, Audrey intends to pursue a career in either high-end residential design or hospitality design. With a lifelong passion for art and design, Audrey has always been intrigued by its impact on individuals and communities. Her time at Endicott has deepened her fascination, particularly in sustainable and biophilic design, recognizing its potential to truly transform spaces. For Audrey, the hallmark of good design lies in its ability to leave a lasting, positive impression on its users.
Thesis Abstract
The retail industry has witnessed a transformative shift in recent years, marked by the rising popularity of online shopping, which has consequently led to a decline in foot traffic within brick-and-mortar stores. Particularly affected are younger consumers, whose engagement with physical retail spaces has dwindled in favor of digital alternatives. This project explores the imperative for retailers to reassess their store design strategies in order to revitalize the appeal of in-person shopping experiences. Drawing upon insights from various disciplines including marketing, psychology, and technology, the paper examines the role of sensory design elements, customer engagement initiatives, and innovative technologies in enhancing the overall consumer experience within retail environments. By creating a compelling blend of physical and digital interactions, retailers can cultivate a sense of community, foster consumer loyalty, and adapt to the evolving needs of today’s shoppers. Through a comprehensive analysis, this project underscores the importance of embracing innovation and strategic design to rejuvenate the in-store retail experience in an increasingly digital landscape.