Artist Biography
Matthew Collina is a graduating senior studying Graphic Design at Endicott College. He will earn a BFA in Graphic Design. Hailing from Burlington, Massachusetts, Matthew’s enthusiasm towards design has only been strengthened during his time at Endicott in the School of Visual and Performing Arts. Matthew has always been passionate about sports design, and with his love of sports and understanding of the athletic mindset, he believes that he is able to create designs that can resonate with people. After graduation, Matthew hopes to work in the sports design industry.
Check out Matthew’s portfolio at https://matthewcollina.myportfolio.com. You can contact Matthew at [email protected].
Thesis Abstract
The Rainiers are a basketball team based in Seattle, Washington, who play within the National Basketball Association. The Rainiers is a unique NBA concept that returns one of the most passionate fanbases in sports its basketball franchise. By creating a new NBA franchise, the ideation of the Seattle Rainiers is aimed at increasing fan engagement, increasing competition, and providing economic opportunities for players, Washington, and the NBA as a whole. The Seattle Rainiers is a sports and entertainment organization dedicated to creating a positive and impactful experience for our partners, fans, and communities around the world, guided by our core values of respect for tradition, community, passion, innovation, sustainability, and inclusion.
The Rainiers’ branding incorporates earthy and natural colors as a way to represent the great beauty of the Pacific Northwest. With colors such as “Seattle Teal”, “Emerald Green”, and “Puget Blue” as components of the brand’s color palette, finding inspiration from the location shows attention to detail and respect for the region and those who live there. Seattle’s current major sports teams also follow blue and green color schemes, so staying consistent with the established norm is important to the brand’s recognizability.
The Seattle Rainiers is a brand that was created to reinvigorate the sports scene by introducing an organization that holds values of tradition, community, passion, innovation, sustainability, and inclusion strongly.