Artist Biography
Kayla Rivera will earn a BFA in Graphic Design from Endicott College in May 2026. Originally from Wilbraham, Massachusetts, she began designing in high school, where she took two graphic communications courses and eventually served as the class intern. During her time at Endicott, Kayla has developed a passion for web and mobile design, specifically in the financial technology space. In the spring of her third year, she studied abroad in Cork, Ireland, an experience that broadened her creative perspective.
Through her internships in digital design and web development, she has refined her skills in Figma and WordPress. She is passionate about creating work that is not only visually engaging but also functional and intuitive. After graduation, she looks forward to joining The Element Group in Portsmouth, New Hampshire and continuing to grow her skills as a digital designer.
Portfolio:
coolbeankay.myportfolio.com
Linkedin:
www.linkedin.com/in/kaylariveragraphics
Email:
kayla121203@gmail.com
Thesis Abstract
Penni was created with the goal of encouraging young adults, specifically Generation Z, to educate themselves on personal finance while they are young, better preparing them to manage their money for the long term. By integrating familiar design patterns and interactions that young adults encounter in popular social apps, Penni aims to create an immediate connection with users in their late teens and early twenties. By adopting the tone of a friendly, “older sibling” rather than a rigid corporate entity, Penni makes financial literacy feel attainable rather than anxiety-inducing or shameful.
Within the app, users can set budget categories and spending targets to build confidence in their financial habits. A key feature of the experience is the ability to chat with Penni, the app’s mascot, who provides personalized recommendations on spending and saving goals. Interactive lesson modules further gamify the experience, transforming complex financial topics into “snackable” education.
Ultimately, Penni is built on the values of empowerment, clarity, and growth. It bridges the gap between earning money and understanding it, providing a safe, supportive space for the next generation to take control of their financial futures.