Artist Biography
Ang Cetrangola is a senior graduating from Endicott College in Spring 2023 with a BFA in Graphic Design and a minor in Business Administration. Ang is from Trumbull, Connecticut, and plans to travel wherever her designs take her!
Ang grew up tackling all the creative endeavors she could, from painting and drawing to sculpting and more. Ang has flourished and grown creatively through these challenges. Her love for digital artwork and media was instilled into her from a young age by her family, whose members shared the same passion and aspiration for digital and traditional artwork. Ang credited her tech acumen and skills to them as they fostered her learning and development.
At Endicott, her creative learning continued through classes and extracurricular activities in theatre. Some of Ang’s digital artwork has been applauded and showcased in campus productions as well as in student showcases and school fundraisers. Ang has always been drawn to creating more inclusive and accessible designs, which has become her thesis’s primary purpose. Finding herself drawn to branding and packaging as her focus, Ang strived to combine these elements into her final thesis, further demonstrating a vision that breaks traditional boundaries.
Feel free to visit her website https://www.angbeagraphicdesign.com/ to see more of her work and explore her thesis more in-depth.
You are also welcome to contact her via email at [email protected]
Thesis Abstract
Swoon is a company based on the belief that premium and luxury items should be fully accessible to those with different visual-based disabilities. Although the experience requires one to smell different scents when shopping for perfume, it is also an inherently visual experience.
When shopping for perfume, those who are sight-able can read the notes and ingredients, find packaging that appeals to them, look for specific brands, and more. We strive to bring this experience to our shoppers through raised textures, labels, contrast, bright colors, and a raised QR code for an audio experience.
Swoon wants to make navigating through perfume seamless using luscious packaging and raised labels. Curating an inclusive shopping experience and creating familiar and recognizable iconography in our labeling makes shopping and using our products the perfect solution for better daily navigation. We believe that this experience should be brought to everyone, and our goal is to deliver that shopping experience to those with sight-based disabilities.
Not only does our company create products that are highly accessible, but beautiful too. Making products accessible does not mean we have to sacrifice other product elements to do so. Our core belief is that adding accessible product features elevates them and should become industry standard.